With the goal of increasing its member base and being one of consumers’ choices, Costco has launched a special promotion for those who purchase a membership before December 21, 2025. Those who opt for the Executive plan will receive a $60 digital coupon, while those who choose the Gold Star membership will receive a $40 coupon. To obtain the digital card, they must activate their membership before December 21. This offer started on October 31, coinciding with the beginning of Black Friday, and continues until December 1, just before the start of the Christmas promotion. During this period, the company offers discounts on products such as Apple iPads or MacBooks, Lego, Lindt, Harry Potter items, and also on deli products.
Costco Wholesale
Founded in 1976 in San Diego under the name “Price Club,” it opened its doors under the name Costco Wholesale for the first time in 1997, when it adopted its current name. This supermarket chain is a wholesale shopping club that operates on an annual membership model. It is known for offering a wide variety of private-label products (Kirkland Signature) and well-known brands at low prices. It is necessary to be a Costco member to shop at its stores. Its presence extends beyond the United States, with locations in Canada, Mexico, the United Kingdom, Japan, South Korea, Taiwan, Australia, Spain, France, Iceland, Sweden, and China.
Christmas campaign
Ahead of the holiday shopping season and the Christmas campaign, the company has aimed to position itself as the preferred choice for consumers, thereby strengthening its member base. For this reason, it has launched a special promotion available until December 21, 2025. All customers who purchase a membership before that date will receive digital card coupons to spend in physical stores or on their website. This offer, available in the United States and Puerto Rico, has two options:
- Executive Plan. Customers who choose this membership, which costs $4,130 annually, will receive a $60 coupon.
- Gold Star Plan. Those who choose this membership will pay an annual fee of $65 and receive a $40 bonus.
Offer conditions
- Both coupons can be used in any store or on the Costco website. The company clarified that they are not redeemable for cash and are not valid in the store’s food area.
- The promotion is available exclusively to new customers or to those who have not had an active membership in the last 18 months.
- Additionally, buyers must activate their membership online before December 21, 2026, in order to receive the digital card.
Black Friday deals
The announcement of this offer was made on October 31, coinciding with Black Friday, and will run until December 1. During this period, the company has numerous offers and discounts on all kinds of products for members. Customers will be able to enjoy discounts on Apple iPads and MacBooks, brands like Lindt or Lego, and many technology, furniture, and jewelry products. Thinking about the holiday season, they also offer charcuterie kits, Christmas trees, cushions, and mats with Christmas motifs, and many other products.
With these promotions, Costco aims to strengthen its member base and position itself as an attractive option for holiday shopping, offering direct incentives and products with significant discounts. The company reminded that the promotion’s deadline could change without prior notice, so it encouraged consumers to take advantage of the offer as soon as possible.
